M & Ms

Here's a link to the M & M webpage. You will find profiles of each M & M, and you are able to create your own. Somebody got paid go money to come up with this.

Apple's voice

Here's several of the "I'm a Mac" ads on a loop. Watching them in combination illustrate differences in the way Apple constructed their brand voice.

Johnson & Johnson

Your book describes how Johnson & Johnson created a simple idea with their "Having a baby changes everything" campaign.  They follow through with this idea on their Baby.com webpage.

Mr. Peanut

This brand now has a voice.

Dove Evolution

Here is the Dove ad mentioned in the book. Honestly, I hadn't seen it before, but then I'm not a member of the target demographic.

iPod

Here is an example of the first iPod ad.

Here is an example of a later ad.

Nikon Picturetown

You might want to click around Nikon's Picturetown to get a feel of the services it offers.

Domino's Pizza

Here is the video response by the President of Domino's Pizza to the viral video posted by employees.

Steve Slater & JetBlue

Here is a link to the Next Media Animation films of the Steve Slater incident. It is important to note that NMA uses these animations to advertise their own services.  More recently, JetBlue had another problem with deplaning passengers.

HP "The Computer is Personal Again"

Here are some of the videos from this campaign.

Jay-Z

Shaun White

Serena Williams

ComcastMustDie.com

Here is the link to the old ComcastMustDie.com blog. There is a congratulatory message from Bob Garfield, but he also directs traffic to a new blog, Customer Circus. This new blog is maintained by Bart Wilson, and it is not specific to Comcast, but deals with customer service complaints about all different kinds of companies.

Naked Pizza

Here is the link to the Naked Pizza webpage. This company is going through a major franchise expansion, and so you they are in the early stages of building their brand. Notice their use of social media, and notice the brand differentiation and promise.

Viral examples

Here are the links for some of the examples of viral marketing mentioned in lecture.
Subservient Chicken
You suck at photoshop
The Ramp
Cliff Notes
Old Spice/Grover
Your Mom Hates Dead Space 2