Tuesday, January 31, 2012
Netflix/Qwikster/Twitter
Although Netflix seemed to be one of those companies at the forefront of ecommerce, and one that seemed savvy about social media, it recently made a significant mistake when it rebranded it's DVD service as Qwikster. As the BBC reports, the Qwikster twitter domain was already occupied by a Jason Castillo, a young man with a "fondness for football, profanity and referencing marijuana." I doubt that this was the kind of rebranding Netflix had in mind.
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