M & Ms

Here's a link to the M & M webpage. You will find profiles of each M & M, and you are able to create your own. Somebody got paid go money to come up with this.

Apple's voice

Here's several of the "I'm a Mac" ads on a loop. Watching them in combination illustrate differences in the way Apple constructed their brand voice.

Johnson & Johnson

Your book describes how Johnson & Johnson created a simple idea with their "Having a baby changes everything" campaign.  They follow through with this idea on their Baby.com webpage.

Mr. Peanut

This brand now has a voice.

Dove Evolution

Here is the Dove ad mentioned in the book. Honestly, I hadn't seen it before, but then I'm not a member of the target demographic.

iPod

Here is an example of the first iPod ad.

Here is an example of a later ad.

Nikon Picturetown

You might want to click around Nikon's Picturetown to get a feel of the services it offers.