Tuesday, March 6, 2012

More Twitter Trouble; This Time Blockbuster

Back in April, Dish Network acquired Blockbuster which had declared bankruptcy.  Dish Network has been trying to revive the brand, maintaining a small number of the chain's rental stores, adding Blockbuster Express rental kiosks, and a new online streaming video service.  So far, so good.  In fact, foot traffic at the rental stores has increased since the acquisition.  But now there is some bad publicity on the horizon, and it has to do with the way the company has used Twitter.  It seems Ryan Davis of Giant Bomb was offered a "free 1-year subscription" if he would tweet that he was leaving Netflix for the Blockbuster streaming service.  Davis copied the solicitation, and now it's circulating on the tech blogs.

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