The Problem with Print

I know that I have begun to sound like a broken record on this point, but here are some concrete numbers about the loss of ad pages in the Conde' Nast magazine empire. The total loss across all of the Conde' Nast titles is almost 32%, which translates into over 8,300 fewer ad pages for 2009. This is why the magazine chain has been dropping titles on what seems like a weekly basis.