It looks like Netflix will not go forward with their plans to spin-off and rebrand their DVD division as Qwikster. I actually got this news in an email yesterday sent from Netflix, addressing me as "Robert." Of course they know me so well, except they don't know that no one every addresses me as "Robert," twice.
Perhaps their decision is due to customer complaints, perhaps it is due to the fact that they didn't secure the domain name for Qwikster; in any event, it has proven to be a PR disaster for the company. Netflix used to be viewed as a tech-savy brand, but the now the brand is tarnished.
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