Oh, what a feeling! Toyota!

Here's a post that appeared on Gawker about a Toyota viral campaign that went wrong.  As you can read, the campaign attempted to "punk" people into thinking they were being stalked by a criminal via email.  Somehow this was suppose to generate buzz for the Matrix.  The campaign was targeted to "20-something males," but a woman was unknowingly signed up for the campaign by a "friend."  She is now suing Toyota, and a judge has ruled that the company may be guilty of fraud in how it represented the campaign in email exchanges.